Valentine's Day
For Adore Me's Valentine's Day campaign, the primary goal was to reinforce the brand identity and create a lasting impression among both our existing customers and potential leads. By strategically incorporating repetitions of "Adore Me"'s brand name throughout the campaign, I aimed to ensure that the brand becomes synonymous with the holiday. Given the seasonality, I decided to take a bolder approach and created a campaign that evokes playful moments for Valentine's Day, from the women's perspective, on her own terms.
strategically incorporating repetitions of our brand name throughout the campaign, ensuring "Adore Me" becomes synonymous with the holiday on customer's and prospective customer's mind.
OOH & DOOH advertising
For this Valentine's Day campaign, I ensured brand visibility through several strategic tactics. I secured prime placements in iconic locations like Times Square and Las Vegas Boulevard, guaranteeing that Adore Me was front and center during this crucial period. Additionally, I secured prominent spots in New York City's subway. These efforts resulted in a remarkable 30% increase in aided brand awareness.
