Find your Festival
The Find Your Festival campaign celebrated lingerie as the ideal choice for festival outfits. I launched the campaign a few weeks before Coachella and intensified the efforts by deploying out-of-home advertising across California during the festival, with a strategic focus on Palm Springs and the Coachella Valley. To make an even bigger impact, my team and I organized an exciting influencer event in LA. Through this campaign, I established Adore Me as the go-to destination for festival-inspired lingerie.
During the Coachella festival, I orchestrated a two-week Out-of-Home campaign in the Coachella Valley. My strategy included strategically placing multiple screens along the road to the festival entrance, ensuring maximum visibility to festival-goers. I also deployed an Adore Me truck that drove from Palm Springs to the festival entrance throughout the day. Through these strategic initiatives, I successfully established a significant brand presence and ensured that Adore Me remained top-of-mind among festival attendees.
Influencer
event
My team organized an exciting influencer event in Los Angeles to maximize reach and exposure. Bringing together a diverse group of influencers, we aimed to create buzz and generate excitement around our brand. By collaborating with influencers who resonate with our target audience, we leveraged their networks to amplify our message and extend our reach. The event provided a unique opportunity for influencers to experience our brand firsthand and share their authentic experiences with their followers. Through this strategic initiative, we successfully increased brand awareness and engagement, ultimately driving growth and establishing Adore Me as a prominent presence in Los Angeles, during Coachella.