Campaigns & Storytelling
As the Brand Marketing Director at Adore Me, I lead the conceptualization, 360-degree marketing plan, and Go-To-Market strategy of Adore Me’s new collections campaigns. I collaborate closely with Product Creation, Photography, and Copywriting teams to craft compelling messages and storytelling for new launches. By leveraging customer insights, social listening, and keeping abreast of trends in fashion, beauty, and culture, I am shaping Adore Me's Marketing Calendar to ensure maximum engagement and relevance.
Find your Festival
The Find Your Festival campaign celebrated lingerie as the ideal choice for festival outfits. I launched the campaign a few weeks before Coachella and intensified the efforts by deploying out-of-home advertising across California during the festival, with a strategic focus on Palm Springs and the Coachella Valley. To make an even bigger impact, my team and I organized an exciting influencer event in LA. Through this campaign, I established Adore Me as the go-to destination for festival-inspired lingerie.
Take Me to Paris
I meticulously curated the "Take Me to Paris" Collection, selecting products that embody the essence of French fashion. The goal was to showcase timeless, must-have items in an inspiring and high-end manner. Through infusing the collection with a French-inspired aesthetic and messaging, my aim was to enhance the perceived value of the products. By evoking the allure of Parisian style and sophistication, I sought to elevate the customer's experience and create a sense of luxury and aspiration.
Valentine's Day
For Adore Me's Valentine's Day campaign, the primary goal was to reinforce the brand identity and create a lasting impression among both our existing customers and potential leads. By strategically incorporating repetitions of "Adore Me"'s brand name throughout the campaign, I aimed to ensure that the brand becomes synonymous with the holiday. Given the seasonality, I decided to take a bolder approach and created a campaign that evokes playful moments for Valentine's Day, from the women's perspective, on her own terms.
