Brand
Partnerships
In my role dedicated to creating Brand Partnerships, my primary objectives are encapsulated in a strategic approach that aims to cultivate a profound sense of brand affection, infuse excitement through exclusive, never-before-seen collections, and amplify brand awareness by connecting with untapped prospects. I consistently strive to establish enduring relationships with consumers. Through the introduction of distinctive collections in collaboration with strategic partners, whether they be brands, celebrities, or influencers, my objective is to spark curiosity and engagement, ultimately propelling the brand into new realms of visibility and connection.
Let's Go Party Collection
Anticipating the cultural wave surrounding the Barbie Movie, I demonstrated foresight by recognizing signs of a significant cultural movement months before it became mainstream. This early understanding enabled Adore Me to proactively develop a Barbie-inspired collection, ensuring its availability precisely at the movie's launch. This strategic timing played a pivotal role in elevating engagement levels, igniting customer excitement, and fostering organic word-of-mouth promotion. By aligning the collection with the growing trend, we not only capitalized on its momentum but also established Adore Me as a trendsetter, resonating with customers and generating heightened enthusiasm around the Barbie Movie launch.
Adore Me x Bebe Rexha
I played a pivotal role in the successful launch of the Adore Me x Bebe Rexha collection, actively contributing to the collaboration's strategic planning and execution. Timed to coincide with the release of Bebe Rexha's highly anticipated new album and her renowned song "Sabotage," the collection garnered significant attention. The strategic decision to partner with Bebe Rexha, a curvy singer of Albanian family, was purposeful, emphasizing Adore Me's commitment to promoting inclusivity and body diversity. Leveraging Bebe Rexha's substantial social media presence, boasting 11 million followers on Instagram and 8.5 million on TikTok, proved instrumental in elevating brand awareness and reaching a wider audience.
Adore Me x East Olivia
I created for Adore Me a partnership with East Olivia, a distinguished New York City-based florist, with a specific goal in mind: tapping into the shared interest of Adore Me's customers—flowers. The collaboration seamlessly aligned with Adore Me's positioning, both brands characterized as joyful, vibrant aesthetic and a women centered customer base. The objective was to craft a radiant and colorful floral collection that would not only evoke excitement for the upcoming Spring season but also strategically heighten brand awareness by reaching East Olivia's customer demographic.
Adore Me For Pride
I orchestrated a collaboration with Mac Rose, a Queer TikTok influencer, for Pride month, underscoring Adore Me's dedication to inclusive lingerie. Embracing diversity beyond gender norms, our collection aimed to empower everyone within the LGBTQ+ community. This initiative celebrated representation in lingerie, with a portion of the profits donated to the Ali Forney Center, supporting LGBTQ+ youth.
Adore Me x Sanctuary
I successfully orchestrated a strategic brand partnership between Adore Me and Sanctuary, an astrology app catering to chart readings and horoscopes. The collaboration was born from a shared interest in astrology among Adore Me's customers and Sanctuary's database of female users, aligning seamlessly with Adore Me's main demographic. With the primary objective of boosting brand awareness, we leveraged Sanctuary's substantial Instagram following of 1.6 million to promote the collection effectively, reaching a broader audience and enhancing brand visibility across social media platforms.