Utilize consumer, cultural, digital, market, and performance data to drive end-to-end marketing initiatives. Collaborated cross-functionally to position brand effectively, develop creative content strategies, execute go-to-market plans, implement full-funnel strategies, and measure performance against key indicators.

Lead ideation, conceptualization, and full-funnel implementation of Adore Me’s Holiday and Valentine’s Day campaigns, resulting in a 30% increase in aided brand awareness. Defined and implemented a comprehensive 360 marketing strategy, utilizing strategic advertising channels, including Out-of-Home (OOH) and Digital Out-of-Home (DOOH) in major cities, generating over 50 million impressions, alongside guerrilla marketing, subway advertising, social media, and influencer marketing.

Direct Adore Me's social media strategy across Instagram, TikTok, YouTube, and Pinterest, growing the community to 5M followers. Pioneered the brand’s TikTok strategy, increasing followers from 0 to 600K in 4 years, and boosted Instagram followers from 300K to 800K. Achieved an impressive 5.5% engagement rate, exceeding industry standards.

Manage brand partnerships and led the launch of 6 capsule collections in collaboration with brands and celebrities, significantly boosting brand awareness and customer engagement. Orchestrated the successful launch of the “Let’s Go Party” collection coinciding with the premiere of the Barbie movie.

Directly manage a team of four, overseeing social media, consumer insights, influencer marketing, and event activations, ensuring alignment and effectiveness in achieving strategic goals.

Conduct monthly consumer studies (~4 per month), covering various business aspects such as persona understanding, product launch potential, creative asset evaluation, future brand collaborations, and consumer expectations for product innovations.